Did you know Tractor Supply Company is the largest retailer of live poultry (chicks) in the United States? This engagement presented an exciting opportunity to lead a talented team of Product Owners and a Senior UX Designer, partnering closely with IT and Marketing to deliver new React-based Category Page components. These components empowered Marketing and Merchandising teams to generate scalable, revenue-driving Product Listing Pages (PLPs) that supported Tractor Supply Company’s high-impact live poultry product experiences.